photography by Rob Fiocca
Mark McEwan’s new food store has alot to boast about, including in-store signage that reveals its floor plan…but also what happens when a creative team gets cooking long before the store gets built.
Over a year ago, Art Director Beverly Oosterdag brought Perennial Design’s branding and retail vision to photographer Rob Fiocca’s studio. There, amazing props, shooting surfaces and backgrounds were gathered by prop stylist Janet Walkinshaw, together with the results of days of food sourcing and shopping…a big part of what we food stylists do. The freshest Tasmanian sea trout, sushi-grade tuna, specially-cut lamb racks, rafts of artisan breads and cheeses, fruits, mushrooms, olives & teas…..all gathered copiously as still-life subjects for our photoshoot. All this suddenly felt noble as the process to create the photographs for banners for Toronto’s spectacular new gourmet food store “mcewan” began.
Congratulations (and Thanks!) to Chef Mark McEwan and his fabulous team, and also to the incomparable Rob Fiocca (and associate Steve Krug) who always make food styling feel like the making of art.
